Underlining Beauty raised $6 million in a seed investment round led by Peter Warnøe and Christian Tarp at Nordic Eye Venture Capital.
WHO: Underlining Beauty is a beauty and wellness company based out of Miami, led by co-founder and CEO Raz Romanescu, creating innovative products across multiple beauty verticals. They first launched DTC into nail, makeup, and skincare, reimagining the consumer beauty experience through their flagship brands Nailboo, Hide, and Tatbrow.
WHY: This seed round will be used to further the brand's direct-to-consumer business, expand its product lines, and launch in retail and multiple international locations.
IN THEIR OWN WORDS: "I am thrilled to announce this investment from Nordic Eye Venture Capital. This investment will help our business immensely. While I consider myself a true entrepreneur having started over 4 businesses, Underlining is the one that I see endless potential for. Thanks to Peter, Christian and the entire Nordic Eye Team, Underlining will continue to expand our brands, team and overall business," says co-founder and CEO Raz Romanescu.
"We are excited to invest in Underlining and their fast-growing brands focused on Millennials and Gen-Z. They have in a short time built a best-in-class provider of high quality, value-for-money cosmetics and we have high expectations for the future collaboration," says Peter Warnøe, Founding Partner of Nordic Eye Venture Capital.
"We are proud to be backing the founders of Underlining in their continued journey building a leading beauty company. The founders have shown tremendous grit by building a successful established business over a short period of time. We are thrilled to have been offered the chance to be part of the Underlining ownership circle and we see huge potential for the company going forward," says Christian Tarp, Partner & CIO of Nordic Eye Venture Capital.
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